The Designer’s Dream MasterminD
Group coaching for interior designers to rediscover their love for their business, team, and clients
What if you could reignite your passion for your business, become a better leader, and work with ideal clients by doing less work than you are currently?
A few years ago, I reconnected with an old friend who was looking for some support.
As an interior design business owner, she had successfully grown her company to generate a few hundred thousand in annual revenue after just three years.
From the outside looking in, she was killing it, but that wasn't her everyday experience.
What started as a labor of love became an all-consuming business that left her feeling overworked, stressed, anxious, and unclear about her direction.
Instead of running the business, it was running her, and something needed to change.
She had seen the coaching content I was publishing and thought I could help her.
From our first conversation, I knew I could.
I suggested a few immediate changes and told her to try them out and to get back to me if she found them helpful.
We were back in conversation a short time later, and not long after that, we started working together in earnest.
Over the next year, her life transformed.
Instead of working harder, we created the space that allowed her to take a step back and work on the business rather than being stuck working in the business.
As a result, she was able to…
Build more dynamic and trusting relationships with her team members, which made each day more enjoyable and allowed her to delegate and reduce her workload.
Start a furniture line as a secondary income stream and increase the bottom line by more than 20%.
Clarify the clients she loved working with, find more like them, and remove those draining the business of time and energy.
Focus on her personal life, begin dating from a more grounded place, and find the man she eventually married.
Reduce her overall anxiety and have more fun with life.
And much more…
This client is doing great today, and I'm so proud of our work together.
She introduced me to other interior designers facing similar problems along the way.
I started to recognize some consistent patterns in all these clients.
I also noticed a consistency in the coaching I provided.
And I saw how that coaching led to great results for each of them, which got me thinking…
The Power of Connected Conversation
I've already hammered home the power of connected conversation. Still, we will continue to dive deep into creating those powerful conversations during our time together. This isn't about chatting with your employees or hashing it out with a contractor. This is about elevating every conversation, whether with a new hire, an unhappy team member, a potential client, or a new personal relationship interest. I'll give you a preview: it all starts with listening and really tapping into what the other person is saying.
During each call, we'll sit down, break it down, and figure out the best way to approach any conversation present in your life. We will get to the heart of the problem and then have you sit into the kind of conversation you want. I've seen it repeatedly - designers who are initially hesitant to have a tough talk come back to me amazed at how well they went.
In learning The Power of Connected Conversation, you will:
- Get clear on the experience and result you want so you understand how to be the conversation leader who achieves those results.
- Learn to listen more and not over-explain so you feel empowered to have those rad conversations that used to scare the hell out of you.
- Push yourself to have those growth-inducing, face-to-face conversations so you no longer feel the fear that keeps you hiding behind emails.
- Get comfortable asking for what you're worth to earn the money you deserve.
- Build deep relationships with your team, contractors, clients, friends, and family that make life the fun adventure it should be.
- Bring in conversation topics you've been avoiding and tackle them head-on with live coaching and group support.
Setting The stage
So, what's "Setting the Stage" all about? Think of it as laying the groundwork for some truly epic conversations, whether with your clients, your team, or even a contractor. Setting the stage is all about the prep work – it's about understanding where you're going, how you plan to get there, how you're showing up, and stepping into each conversation with grounded confidence. It's about identifying internal problems and getting your mindset right. It's about stepping up as the leader in every conversation. It's setting yourself up for success before you even open your mouth. Then, after your conversation, it becomes about learning from each interaction, like a coach studying the playbook.
And the perks? They're sweet! You'll see your numbers increase because you're signing the right people – the ones you really want to work with. Plus, you'll have a blast doing it. Your confidence will soar, and you'll become a pro at guiding these conversations.
By learning to Set the Stage, you will:
- Learn the conscious process of creating powerful, connected conversations to experience your desired results in every aspect of business and life.
- Step up as a conversation leader so that you can steer talks like a coach, set the tone from the start, and create a winning situation for everyone.
- Tailor your approach with tools like questionnaires or direct money talks so that you can step into your unique style as a powerful business owner.
- Sign the right clients, not just any clients, so your workday becomes fun every day.
- Identify your team's key players and challenges so that you can strategize for a solid win that makes work fun and fulfilling for you, your team, and your clients.
Energy Management
Let's talk Energy Management. It's time to get crystal clear on what stokes your fire. In a nutshell, it's about tapping into your business's life force, amplifying what fuels you, and removing what's draining you dry. Think of this process as an energy audit for your life and business. The goal is to build your energy levels to start each day charged and ready to rock. It's about honing in on those energy providers and kindly kicking the energy drainers to the curb.
From being CC'd on every email to dealing with those energy-sucking clients or team members, Is it non-ideal clients who leave you feeling drained? Or maybe it's your team dynamics that need a revamp? Maybe your personal life is out of balance? Even how you handle money in your business can be a source of energy. We'll dive into all of it headfirst.
Remember, leading the pack requires a certain kind of energy – and this process will shape where your business heads next. It's not just about where you put your focus and power; it's about aligning it with what makes your business pulse beat stronger. – so let's get that working for you too.
As you learn to manage your energy, you will:
- Conduct a thorough energy audit in your business and personal life so you know how to create a daily experience filled with enthusiasm and drive.
- Strategically removing draining tasks, clients, and team members to free you up to focus on the things that ignite your passion and enhance your productivity.
- Pinpoint and amplify the aspects of your work that energize you so you can transform every workday into a series of fun and joyful experiences.
- Revitalize your team's dynamics by building trust, prioritizing energizing interactions, and creating a vibrant and highly productive workplace atmosphere.
- Refine your recruitment process to focus on candidates with positive, high-energy attributes so you can build a dynamically driven and deeply engaged team.
- Harmonize your financial strategies with your energy objectives, ensuring that your financial management boosts your passion instead of adding stress.
Finding Your Ideal People
There's a world of difference between your ideal and non-ideal people– especially team members and clients. The non-ideal ones? They're energy drainers that turn your work into a grind. But the ideal ones? They're like a jolt of energy, making work feel like play. They fit your style, and they pay what you're worth.
To find them, we'll revisit the clients and team members who got you stoked. We'll clarify what made these relationships tick, what they achieved, and the magic that made them work. Then, we'll get curious about where you find these ideal people. We might play around with social media, dig into past events, or brainstorm about networking. We'll check out their interests and where they spend their time and align it with where you're at your best. It's not just about finding them; it's about creating a plan to connect with more of these energizing people consistently.
The goal is to put you right where your ideal people are – those who make your business successful and a blast to be a part of.
To Find Your Ideal People, you will:
- Dive into your business history to identify your ideal people, pinpointing what made them rock so that you can attract more of those feel-good connections.
- Uncover the secret behind past successful relationships so you can replicate that success with future clients and team members.
- Get active on social media to find where your ideal folks hang out, ensuring you're fishing in the right ponds to catch the best for your business.
- Hone in on the characteristics of people who elevate your business to ensure every new connection contributes positively to your work environment.
- Transform your recruitment and client acquisition process by focusing on energy and synergy rather than money.
- Leverage your network and past successes to create a magnet for attracting people who align with your business and energy levels.
Kelly H. (Studio H Design Group)
“I connected with Alex after starting my business 8 years ago.
I went through the growing pains in years past and my business was operating smoothly. I was feeling complacent, stagnant, and was craving a push for growth.
Over the last 6 months working with Alex, I learned so much about myself, developed new good habits, and created strategic plans to build new verticals in my business.
Each call was worth gold! His quality advice and tools he shared pushed me for inner growth beyond what I expected.
I highly recommend working with Alex for anyone looking for personal and business growth.“
Amy (Amy meier design)
"Alex has pushed me to create a clear vision of what I want and who I want to be as a business leader.
He has helped me to state my intentions clearly and concisely, and ultimately has then helped me manifest and achieve those goals.
He has enabled a more bold version of myself, and given me the courage and conviction to face and embrace the uncomfortable and ultimately not just owning my business, but owning the results of my actions and decisions."
Andrew C. (RWM Home Loans)
“The work that we did together was evolutionary for me and pushed me from the path I thought I was on toward an entirely new direction.
The best coaches will guide you in that way. The direction that you didn’t even see because it was over the horizon that you weren’t even looking towards yet.
Anyone at a transitional phase in their life, or simply just wanting guidance could use the insights that Alex will bring to them.
A lot of the chapters in our lives can be written on our own, but should they be? Do humans typically thrive on their own ? Most evidence says no. So reach out for guidance, you’ll be happy and those that love you will happy that you did. Teamwork makes the dreamwork.
I've gotten through one of the most difficult times of my life and now I can honestly say that I’m happier than I’ve ever been. And it’s all thanks to Alex.“